Privacy Policy

This Privacy Policy explains how fruitbugcrochet.com (“the Site”, “we”, “our”) collects, uses, and shares your personal information when you visit or make a purchase from the Site.


Collecting Personal Information

When you use the Site, we collect information about your device, your interactions with the Site, and the details needed to process your orders. We may also collect additional information when you contact us for customer support. In this Privacy Policy, “Personal Information” means any information that can uniquely identify an individual.
Device information

Examples: browser type and version, IP address, time zone, cookie data, pages or products viewed, search terms, and how you navigate and interact with the Site.
Purpose: to display the Site correctly, maintain security, and analyze usage so we can improve performance and user experience.
Source: collected automatically through cookies, log files, web beacons, tags, pixels, or similar technologies when you access the Site.
Disclosure for a business purpose: shared with our ecommerce and analytics providers as needed to operate the Site.

Order information


Examples: name, billing address, shipping address, payment information (such as card details or other payment data), email address, and phone number.
Purpose: to provide products or services, process payments, arrange shipping, issue invoices and order confirmations, communicate with you, screen for potential risk or fraud, and, when allowed by your preferences, send information or marketing about our products and services.
Source: provided directly by you when you place an order.
Disclosure for a business purpose: shared with payment processors, shipping partners, and our ecommerce platform as needed to fulfill your order.

Customer support information


Examples: name, contact details, and any information you choose to provide in your communications with us.
Purpose: to respond to your inquiries, resolve issues, and provide customer support.
Source: provided directly by you when you contact us.
Disclosure for a business purpose: used internally and, where necessary, shared with service providers strictly to assist with support.

Sharing Personal Information

We share Personal Information with third-party service providers who help us operate the Site, process orders, deliver products, provide analytics, and support our business operations. These parties are allowed to use the information only as necessary to perform services for us.

We may also share Personal Information to:

Comply with applicable laws and regulations.
Respond to lawful requests for information (such as subpoenas, court orders, or similar processes).
Protect our rights, safety, or property, or the rights, safety, or property of others.
If we use a hosted ecommerce platform (such as Shopify or a similar provider), that platform may process your Personal Information on our behalf under its own privacy practices, which you can review on the provider’s website.

Behavioural Advertising

We may use your Personal Information to provide targeted advertising or marketing communications that we believe may be relevant to you. This can involve:
Using analytics tools (such as Google Analytics) to understand how visitors use the Site and to improve our content and offers.
Working with advertising partners who may use cookies or similar technologies to collect information about your browsing activity, purchases, and interactions with our ads on other websites.
You can learn more about online targeted advertising and how it works on the Network Advertising Initiative (NAI) website. You may opt out of personalized ads from major platforms by using their advertising settings pages, and you may also use industry opt-out tools such as the Digital Advertising Alliance’s opt-out portal.
Please note that opting out of targeted advertising does not mean you will see no ads; it means the ads you see should be less tailored to your interests.

Using Personal Information

We use your Personal Information to:

Offer and manage our products and services.
Process and fulfill orders, including payment and shipping.
Communicate with you about your orders, account, and updates.
Send information about new products, services, and promotions, in line with your preferences.
Maintain and improve the Site, including security, troubleshooting, analytics, and personalization.

Lawful Basis (GDPR)


If you are located in the European Economic Area (EEA) or the United Kingdom, we process your Personal Information under one or more of the following lawful bases:
Your consent.
Performance of a contract with you (for example, to fulfill an order).
Compliance with our legal obligations.
Protection of your vital interests.
Performance of a task carried out in the public interest.
Our legitimate interests, provided they do not override your fundamental rights and freedoms.

Retention

We keep your Personal Information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. For example, when you place an order through the Site, we retain your order information for our records unless and until you ask us to delete it, subject to legal or regulatory requirements.

Automatic Decision-Making

If you are a resident of the EEA or UK, you have the right to object to processing based solely on automated decision-making (including profiling) when such processing produces legal effects or significantly affects you.
We do not rely on fully automated decision-making that has such effects when using customer data. However, certain limited automated processes (such as fraud detection or security checks) may be used by our payment and ecommerce service providers to protect our business and our customers.

Your Rights

GDPR / EEA / UK residents
If you are located in the EEA or UK, you have the right to:
Request access to the Personal Information we hold about you.
Request correction or updating of your information.
Request erasure of your information, in certain circumstances.
Object to or restrict certain types of processing.
Request data portability, where applicable.
To exercise any of these rights, please contact us using the details in the Contact section below. Depending on our ecommerce and hosting providers, your Personal Information may be stored or processed in countries outside your own, including the United States or Canada, in accordance with applicable data protection laws and appropriate safeguards.

California residents (CCPA)

If you are a resident of California, you may have rights under the California Consumer Privacy Act (CCPA), including:
The right to know what Personal Information we collect, use, and disclose.
The right to request deletion of your Personal Information, subject to certain exceptions.
The right to request correction of inaccurate information.
The right to non-discrimination for exercising your privacy rights.
You may also be able to designate an authorized agent to submit requests on your behalf. To exercise these rights, please contact us using the details in the Contact section.

Cookies

Cookies are small data files placed on your device when you visit a website. We use cookies and similar technologies to:
Enable core Site functionality (such as cart and checkout).
Remember your preferences and improve your browsing experience.
Analyze traffic and performance.
Support marketing and advertising activities.
Some cookies are “session” cookies that expire when you close your browser, and others are “persistent” cookies that remain on your device until they are deleted or reach their expiry date. You can manage or disable cookies through your browser settings, but doing so may affect how the Site functions or reduce certain features.
For more general information on cookies, including how to see what cookies have been set and how to manage them, you can visit independent resources such as allaboutcookies.org or similar websites.

Do Not Track

At this time, there is no widely accepted standard for how websites should respond to “Do Not Track” (DNT) signals. As a result, the Site does not currently change its data collection or usage practices when a DNT signal is detected.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. The updated version will be posted on this page with a revised “Last updated” date. Please review this page periodically to stay informed about how we handle your Personal Information.

Contact

If you have questions about this Privacy Policy, our data practices, or if you wish to exercise your privacy rights or make a complaint, you can contact us at:
Name: Emma Croft
Website: fruitbugcrochet.com
Email: contact@fruitbugcrochet.com
Phone: +1 207 8244154

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